Adriana Arromara
Concept design


After so many years of choosing plastic dolls over muñecas Mexicanas, mass-produced clothes over handmade blouses, and trying to make my skin and hair lighter, I finally embrace my culture. Mexicanidades talks about why the story of the women behind the artisanal crafts I used to ignore changed how I want to present myself to the world.
Bringing attention to Otomi women, I pay forward to their underpaid and underrated art.


Mexicanidades
Maria
is a handmade ragdoll from Amealco, Queretaro, Mexico, and is now an icon worldwide.
Mexinanidades is an art installation that utilizes technology such as 3D mapping and projections to interact with a handmade white ragdoll.
The audience uses an interface on a tablet to interact with Maria and the story she tells.
Parish of Santa María Amealco
Otomi woman holding Maria
When you select a scene Maria’s face changes. When she talks about her community she shows her love for it. She blushes when she talks about herself and smiles when talking about Tzibi, her Ocelot friend from Tenango. Lastly, she talks confidently about Otomi Embroidery.


Tzibi the Ocelot is Maria's companion. The name means fire/light in Otomi. I chose this name as he is inspired by the Tenango Embroidery, a Mexican embroidery technique that is often used without credit to the creators. Tzibi shines a light to those women in Hidalgo that have made this design world-famous.

Mexicanidades was planned to be part of the AET Class of 2020 Showcase scheduled for May 2020, unfortunately, due to COVID 19 the showcase was online and all deliverables had to be changed.
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Below are some mock-ups of how I envisioned the space

Front view
Vectorworks Pre-Visualization

Floor Plan
Vectorworks Pre-Visualization
System Diagram
